If you want to bring in new business and get your brand out there, then you need a marketing campaign that will do that for you. Here are our handy hints and tips to make this a success.
Create a USP
Before you go all in on creating a campaign, you need to figure out what makes your business special. This will allow you to sell to your potential customers quickly, and in the digital age they have to be able to assess this in just seconds. Don’t be tempted to go with something generic, like good customer service, really impress upon them what makes you different from your competitors.
Define your Budget
You should also think about how much you want to spend overall, as this will come into your planning. This will show you what you can and can’t do, for example if you have a smaller budget then you will need to go with a more targeted campaign. You don’t want to split your resources a lot if you don’t have a lot to spend.
This may mean you stick to just one advertising platform, rather than splitting out your cash into smaller ones. You can also think about the most cost effective platform for your business, for example PPC might be a lot more expensive that social media advertising depending on the industry.
Create your Ad
If you’re going for a visual ad, like a video or an image, then make sure it’s high quality. This is the first impression that your new users are going to get from your ad, so it has to be a good one. As you work to create your ad, think about what you would like to see from a similar service.
For those that are struggling for inspiration, look to your competitors. You don’t want to copy what they’re doing, as you’ll likely be less successful, but you can use this as a starting point to build on.
Monitor your Spend
While tools like AdWords allow you to set a max budget, they can also go over this. For this reason, you should be keeping an eye on your ad spend each day to ensure you’re coming in under budget. You can also make changes to the ad as you go along to refine your audience.
Analyse and Improve
When your ad is coming to an end, you have to assess how well it has performed. You can use tools like Bright Analytics Data Visualisation to give you an overview of the ad, without getting analysis paralysis. This tool makes it quite easy to get a quick look at how your ad has been performing at a glance, then you can look more in depth if you need to.
Marketing campaigns are all about getting the best possible return on your investment. If you follow these tips, you’ll find that your campaigns are improving all the time and bringing you even better results in the long term.